When tasked with revising an existing marketing campaign, I immediately knew I wanted to tackle Playstation’s “Be Who You Wanna Be” campaign from 2017. I felt the campaign could be updated with a more diverse array of models to really capture the message behind “Be Who You Wanna Be” and more recently released games. After playing around in Photoshop, I was able to recreate the original effect of the campaign and add my own take on it, resulting in the following three redesigns.